Adobe+
Airbnb
Creative Jam

ROLE

Product Designer

UX Writer

COLLABORATORS

Adam Borthwick

Alex Borthwick

Leo Geng

TIMELINE

2 Day Sprint

SKILLS

UX Writer

Interaction Design

User Research

OVERVIEW

How can we empower families and groups of friends to document and share their travel experiences with the existing Airbnb community?

For this creative jam, we were asked to improve the Airbnb experience by building a feature that would enhance the travel experience of Airbnb's pre-established user base. Our solution was built around the concept of extending the existing Airbnb app. We introduced the concept of a "trip" section within the app.

Because of the two day time constraint, our team had to strategize about where we spent our time and prioritize tasks based on feasibility and impact.

CONTEXT

Understanding the context: Airbnb and the trip planning landscape.

Research Questions

  • What are Airbnb's current style and design brand guidelines?
  • What functionality does Airbnb currently provide to help users plan their trips?
  • What technologies cuttently exist to help users plan trips?

Competitors

Tripadvisor
Designed around user-generated content, TripAdvisor provides powerful social proof to verify the integrity of attractions.
Stippl
Emphasizes clean layout and collaborative trip building. Each element of the trip is visually separated for clarity.
Wanderlog
Allows real-time sharing and editing among trip participants - much like Google Docs.
Kayak
Kayak includes itinerary builders and allows sharing with others - useful for group travel planning.

Airbnb Analysis

Advantages
Disadvantages

Airbnb Style and Brand Design

ITERATION

Building low fidelity prototypes for trip functionality.

Low fidelity mockup drawings

USERFLOW

How can we demonstrate the users journey in an effective way?

  • The first user flow is from the perspective of the individual who booked the trip and wants to add details and photos of the experience.
  • The second user flow is from the perspective of a user who is also on the trip and wants to add photos and notes.
  • The final user flow is from the perspective of a friend who can view the content of the trip despite not being in attendance.

SOLUTION

Building a trip functionality that allows users to coordinate and plan their vacations.

To solve the problem posed by the Adobe Creative Jam our team developed a "Trips" section as an add-on to the Airbnb app.

The Trips feature allows users to create and plan entire trips and share those trips with friends and family. Once a friend is added they can easily share photos and videos with members of that trip. The design of the app is intended to integrate with the existing Airbnb app.

I believe this project is a good example of my ability to work under a tight deadline and work on a team.

MORE PROJECTS

FitSync

AgeWise

Airbnb Creative Jam

Upskill

AirBnb
Overview
Context
Iteration
Userflow
Solution