FitSync

ROLE

Project Coordinator

Product Designer

UI/UX Designer

COLLABORATORS

Adam Borthwick

Liang Chen

Yiwen Sun

Kannan Gnanasegaram

TIMELINE

4 Months

SKILLS

Brand Design

UI/UX Design

User Research

Information Architecture

OVERVIEW

How can we help students who want to establish a fitness routine overcome the barriers that prevent them from doing so?

Despite the overwhelming evidence proving that proper fitness habits benefit students, fitness tends to end up on the cutting-room floor.

Students are constantly juggling many commitments. Their lifestyles are filled with conflicting priorities-classwork, commuting, and jobs.
‍
The goal of this project was to develop an app that would help users address these issues and help students approach fitness by connecting and coordinating their fitness with their friends.

CONTEXT

Understanding the fitness motivation landscape and barriers to student fitness.

Research Questions

  • What barriers hold people back from going to the gym for the first time?
  • How do students respond to these barriers? 
  • How has interactive technology been utilized to foster a more inclusive gym culture by helping students feel comfortable regardless of fitness level or experience?

Competitors

Strava
Social fitness tracker for runners and cyclists with gamification through leaderboards.
Evolve You
Encourages community through progress sharing, team challenges, and motivational support.
My Fitness Pal
Community forums, friend activity feeds, and group challenges.
Hevy
User profiles display stats, personal bests, streaks, and training volume.
Zwift
Gamified cycling, you can ride or run with others live, join races or events, and communicate via chat.

User Focus Groups

We conducted user interviews on 8 different participants and grouped findings into an affinity map.

INSIGHTS

The three primary barriers to student fitness.

Time
“I can't work out right now, because I got to study for my midterms”
6 of 8 Participants
Motivation
“Considered setting a goal? Yeah, multiple times, but I never was committed to one”
7 of 8 Participants
Overwhelmed
“I've tried going to the gym in the past. I found it a uncomfortable experience.”
5 of 8 Participants

PERSONA

Meet Ricky, a student who struggles to find time for fitness in his busy schedule.

Persona Key Takeaways
  • Products in this space must value the user's time
  • Products in this space must reduce the stress of planning a fitness routine

IDEATION

Identify core features and a solution.

High Level Goals

  • Allow students to seamlessly plan their workouts.
  • Improve the accountability aspect of fitness by creating a sense of community for students.
  • Design a solution that allows students to organize workouts in a way that simplifies their fitness journey.
  • Allow users to track their fitness journey over time.

Feature Brainstorming & Prioritization

1. Ideating solutions to solve core user needs.
2. Discussion and voting on potential solutions.

Userflow

WIREFRAMES

Building a user testing ready low fidelity solution.

1

Calendar

User adds their availability.
3

Workouts

Create a workout with friends.

REFINEMENT

Conducting user testing using prototypes and refining based on user feedback.

User Feedback Sessions

Refinement
Honed down project to focus on minimum viable product functionality.
Refinement
Focused on introducing negative space and improved padding/margins on elements.
Refinement
Removed the calendar section from under the profile tab and added it to the home bar.
Refinement
Renamed the home page to "Workouts" to make it clear where workouts appear. There's also a better system for tracking completed vs. confirmed workouts.

SOLUTION

FitSync - Sync up, plan workouts, and stay accountable.

1

Calendar

User adds their availability
1
View calendar
2
Add avaliability
3
View Friends Calendar
2

Social

Add friends and create groups
1
Add Friends
2
Create groups
3
View groups
3

Workouts

Create a workout with friends
1
Add View all workouts
2
Create workout
3
View workout

FUTURE VISION

Next steps for FitSync.

  • Continue user testing and feedback sessions.
  • Track specific workout progress.
  • Design a solution that allows students to organize workouts in a way that simplifies their fitness journey.
Overview
Context
Insights
Persona
Ideation
Wireframes
Refinement
Solution
Future Vision

MORE PROJECTS

FitSync

AgeWise

Airbnb Creative Jam

Upskill